Tag Archives: ITV

SoE08: What next for local media?

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Two questions being repeatedly raised at today’s Society of Editors (SoE) conference:

  • stop talking about the nationals, how can regional media get in on the digital act?
  • what to do about the BBC – or the ‘boa constrictor’ as Mail Online’s editorial director Martin Clarke called the corporation.

Guardian Media Group chief executive Carolyn McCall told delegates that there is a model for the local press, focusing on hyperlocal.

“There will be models that emerge: investing in SEO, local press have to do that. There’s an opportunity for local press to go very local and build revenue around this. There are models, but it will have to be off a very different cost base,” said McCall.

She went on to describe Channel M – the television offshoot of the Manchester Evening News – as ‘a good model’ for local media that could be replicated in the future.

The business risks associated with online and sustainable digital business models, she added, need to be shared regionally and locally.

Regional media will have to take ‘a real hit’ on their bottom line when it comes to online to if they are to maintain standards of quality journalism, she added.

Malcolm Pheby, editor of the Nottingham Evening Post, took up the regional press’ baton in explaining how the NEP had successfully integrated its newsroom with staff now trained to treat all news stories as rolling news to be broken on the web.

But the pervading theme of the day has been the opposition from regional newspapers to the BBC’s proposed local video plans.

Pete Clifton, head of multimedia for the Beeb, did his best to defend criticisms of the plans, saying that the proposals are subject to assessments by the BBC Trust and suggesting that the BBC could forge stronger relationships with other news providers.

Still it was comments from McCall and Clarke, whose affiliate Northcliffe added its voice to the debate today, that received impromptu applause.

According to both, the BBC’s plans present unfair competition to the local press

Cue videojournalism evangelist and consultant Michael Rosenblum, who promised to teach the audience how to beat the BBC at its own game. Key to this he said is embracing technology, in particular video, wholeheartedly and not incrementally.

In response to a question from a Rotherham newspaper publisher, which currently has no video on its website, Rosenblum said there was a demand for the content and the potential for partnerships with regional broadcasters like ITV local.

WAN Amsterdam (audio): Mobile is not emerging: it’s here and we know how to monetise it, say speakers at Digital Revenue Goldmine

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A range of mobile experts at the WAN World Digital Publishing Conference gave a more optimistic picture than at the AOP summit earlier this month, where speakers, including ITV’s head of mobile, said that we are still waiting for the year of mobile.

But in Amsterdam, just a few weeks later, that sentiment was turned on its head. That next year will be the year of mobile is what people have said each year for five years, said Ilicco Elia, head of mobile for Reuters. No, ‘it’s here’, he told the assembled range of newspaper experts at the World Digital Publishing Conference 2008.

Where as Elia once was employed in ’emerging media’ for Reuters, he now very much part of the mainstream product: “mobile has since emerged,” he said.

Elia certainly objected to one of Martha Stone’s slides during her presentation on online media, which said ‘mobile advertising to become a real business in a few years’. ‘My boss will shoot me, if he sees that’ he said. Elia’s been telling him that is already the case for a while; it is a real business.

While Elia stressed that he did not think “you should be going into mobile to make a lot of money immediately.” He said, “you can make more and more money slowly, slowly. Integrate into the rest of your products and it will come.”

His presentation touched on examples where Reuters have successfully monetized mobile: in the IBM ‘Stop Talking, Start Doing’ campaign (a slogan that should be applied to mobile, Elia said); by using Nokia phone cameras on for fast and effective reporting, and for widgets on iGoogle.

To think about search engine optimisation (SEO) is “a complete and utter given,” he said.
“You have to do it – SEO and SE marketing – and it is a cheap way to send people to your site,” he said.

The other mobile speakers sharing the stage, Jorma Härknönen, the senior vice president at MTV Media in Finland, responsible for internet and consumer businesses said were of similar opinion and Fredrik Oscarson, the founder and VP new business director for Mobiento, a Sweden based mobile marketing agency, were of similar opinion.

“Give it five years time, and I think people will choose to surf news on the mobile, because the mobile will have functionality [e.g GPS] that the internet doesn’t,” Fredrik Oscarson told Journalism.co.uk.

A short interview with Oscarson can be listened to here. He talks about mobile content for newspapers and different ways of advertising on mobile.

[audio:http://www.journalism.co.uk/sounds/Oscarson.MP3]

AOP 2008: At yesterday’s digital sweetshop – best of the rest

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It was all a bit kids in a sweetshop at yesterday’s AOP Digital Publishing Summit, if we forget all the problems with wifi, of course.

The main aim, for most attendees, In all likelihood, was to talk to all the people they know in online life, but rarely get the chance to talk to in person – over coffee (and odd looking cake/pastries) and lunch during the day, and drinks in the evening.

The programme ranged from panels to energetic speakers with a broad range of digital publishing topics covered – though perhaps not as much new discussion was initiated as some participants hoped, despite Peter Bale from Microsoft attempt to get some answers from YouTube’s Jonathan Gillespie.

A few additional highlights to add to our coverage so far:

Emily’s Bell’s vision for Guardian’s international reach: In the panel introducing ‘the digital pioneers,’ Bell, director of digital content for Guardian News & Media, said the group sees now as a ‘uniquely’ timed opportunity for the brand to expand internationally – and to do so before their rivals do.

Speaking to Journalism.co.uk afterwards, Bell elaborated on her example of the Economist’s well-established grasp of the international market.  Although it happened for the Economist over a 20-year period, she told me that a similar endeavour in 2008 is ‘compressed’ by the web.

Bell also pointed out during the panel that the Chinese words for ‘crisis’ and ‘opportunity’ are one and the same (I tried to keep that in mind as my laptop charger physically broke and the wifi went down).

The Guardian’s move stateside was also referred to by Saul Klein, partner of Index Ventures and moderator of later panel ‘Growing in the Digital World’.

Quoting Simon Waldman, Guardian Media Group’s director of digital strategy and development (and Emily Bell’s boss), Klein said the Guardian’s acquisition of ContentNext was ‘well set up to exploit’. Waldman explained how moves like that prepared the group for a US audience.

The ‘Unlocking the mobile internet’ panel: In the spirit of the thing, TechCrunch’s Mike Butcher gave out his mobile number for questions before probing the panel on their respective views on mobile internet’s future.

Is 2009 the year of mobile? Melissa Goodwin, controller of mobile at ITV says not: “I don’t think it’s next year, I’m hoping it’s 2010.”

“We just want to give you anything you may want,” she said of ITV’s mobile strategy, though she admitted that building advertising revenue was very much an ongoing issue.

Goodwin also revealed that consumers can look forward to Friends Reunited on two iPhone applications in the first part of next year, as reported in more depth over at PaidContent.

Stefano Maruzzi, president of CondeNet International, on outlining Conde’s digital development: As reported over at MediaGuardian and PaidContent, CondeNet, the online arm of Conde Nast, has got lots of ideas about lots of things:

  • Rolling out a Wired website worldwide (and in different languages, he told PaidContent)
  • Keeping Tatler’s online presence minimal
  • Engaging with the iPod user audience

AOP: UK regulators are stifling international expansion, says i-level founder

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Andrew Walmsley, founder of digital marketing agency i-level, livened up the panel discussion on the future of the media industry at yesterday’s Association of Online Publishers (AOP) Digital Publishing Summit.

Media regulators in the UK are holding publishers back, said Walmsley, and digital innovations that would thrive in the US, such as Project Kangaroo – the video on-demand service being jointly developed by the BBC, ITV and Channel, are being stifled here.

Journalism.co.uk caught up with Walsmley off stage at the conference and asked him what the regulators should be doing (apologies for the ‘jazzy’ music in the background, not my choice…):

[audio:http://www.journalism.co.uk/sounds/AndrewWalmsley.mp3]

Round-up: Ofcom’s public service broadcasting review and ITV regional news cuts

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The verdicts are in on Ofcom’s second public service broadcasting review, which gives ITV the go ahead to cut its regional news programming to save money.

Broadcasting union BECTU has criticised the move for ‘betraying regional news audiences’ and causing 100s of jobs losses.

“OFCOM’s decision to give ITV the go ahead to cut regional news services by half, is further evidence, says BECTU, of the regulator dancing to the tune of ITV and its shareholders,” said the union in a press statement.

The National Union for Journalists (NUJ) has also raised concerns over the decision, describing it as a sign of Ofcom’s failure to stand up for the public interest.

“Today’s announcement signals a regulator that has failed in its remit and is intent on presiding over the decline and eventual death of local and regional news on the ITV network. All in all a dismal day for supporters of plurality and quality regional programming,” reads a post on the union’s Save The ITV News campaign blog.

Both the unions claim research conducted by the regulator, and announced in a release accompanying the review, contradicts the ITV decision. The key findings of the research, according to Ofcom, suggested that:

  • 9 out of 10 people do not want the BBC to be the only provider of public service content in the future
  • a majority of people want ITV1 to continue to provide regions and nations news to complement the BBC

According to a report by MediaGuardian, 500 jobs could be cut from the broadcaster’s regional news operations as part of the changes.

paidContent:UK dissects the review on a different level flagging up the regulator’s calls for more links to public service content on websites.

“This might include new online tools that help people ‘bump into’ new websites which otherwise they might not have found, along the lines of stumbleupon.com or last.fm, with a public service perspective,” the review says.

Today’s review will be subject to a consultation period, ending on December 4, the results of which will be published in early 2009.

Low ratings for BBC’s Undercover Soldier

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Normally, a young reporter’s first steps into the media world might be a stint of work experience; the dramatic peak might be an exciting court case.

Not so for Russell Sharp: his first job in the media was to enlist in the British Army and go undercover for six months, to report on the bullying, for a BBC documentary.

It made remarkable viewing last night. The film showed Sharp’s fear at being discovered by his fellow recruits and superiors as he secretly filmed them during training.

The racism and bullying he witnessed was shocking – it’s been documented here at the BBC website. As numerous papers reported, five suspensions of army instructors have since been made – it is unclear how many are a direct result of allegations made by the BBC. Uppsats, avhandling, uppgift, referat, essee

Yet BBC1’s unusual documentary ‘Undercover Soldier’ got the worst broadcast figures for the slot since June 2006 despite its controversial subject matter. It started with 2.6m (10.1%) watching, and then slowly declined to 2.3m. Even Ann Widdecombe and the girl gangs, over on ITV did better than that.

Why the low ratings? Was it because they didn’t send out preview copies, or that it was a last minute addition to the broadcast schedule? Or was the viewing public just not interested?