Tag Archives: IPC

Media Release: IPC Media unveils 24 mobile-optimised sites

IPC Media, which owns Marie Claire, NME and Nuts magazines, has unveiled 24 new mobile-optimised sites.

In a release, IPC said consumers can now browse content on the following sites: Country Life, Cycling Weekly, Decanter, Golf Monthly, GoodToKnow, House to Home, Marie Claire , Motor Boats Monthly, MotorBoat & Yachting, NME, Nuts, Now, Practical Boat Owner, Shooting Gazette, Shooting Times, Shooting UK, Sporting Gun, The Field, Volksworld, What Digital Camera, Woman & Home, YBW, Yachting Monthly and Yachting World.

IPC Media head of mobile Miles Ross said: “The mobile platform is a vital channel through which consumers can discover and consume our titles and content. The launch of 24 new mobile-optimised sites illustrates both the level of commitment and the speed with which IPC is moving into the mobile space, thanks to some great work from our technology group, IPC Digital. Mobile advertising is growing rapidly and these new sites will enable IPC to offer a unique audience across this medium.”

IPC Digital programme director Tara Hamilton-Whitaker added: “Consumption of IPC websites through smart phones is already significant, but through an optimised web experience, targeted at a 3.5” screen, engagement levels sky rocket.

“This means IPC brands are closer than ever in ensuring consumers can choose where and when they enjoy our content. You can expect more content, more mobile sites, more great mobile functionality and more mobile-related announcements over the coming months.”

NME launches new paid-for iPhone app

NME has launched a new application for the iPhone – at 59p a download.

The application will offer users ‘iconic images’ from the magazine and photos from the app can also be bought. The bought images can be uploaded to Facebook or saved to your mobile, a release from publisher IPC explained.

The application has been developed by Umee using their Umee Mobile for iPhone platform.

NME recently launched another app for iPhone, the NME Radio app, which enabled users to purchase and download songs as they are played on the station.

Today’s launch follows recent iPhone app releases by several publishers. The Financial Times launched its iPhone app in July. It provided registered users with access to 10 articles a month and access for paying subscribers to more articles and market tracking tools.

Related reading on Journalism.co.uk: ‘iPhone apps: To charge or not to charge?’

Journalism Daily: Council newspapers, INMA/OPA event and more editorial outsourcing

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links for 2008-06-25