Hitwise’s Robin Goad takes a look at trends in UK internet visits over the last three years. The figures suggest that traffic to social networking sites, news and media, and entertainment sites is outpacing that to transactional sites e.g. shopping and classifieds sites.
“[J]ust because people are using the web more, that doesn’t necessarily mean that they are spending more money online,” he writes.
This bit of the post is buried right down, but Hitwise’s latest analysis indicates that:
“…the Guardian currently receives more traffic [via Twitter] than any of its competitors. And not only is its homepage the top recipient of Twitter traffic, but three of its sections (Technology, Comment is Free, and Media) also appear in the top 10.”
The data Hitwise has collected also shows “last week Twitter received more UK internet visits than the homepages of the Guardian, Times, Sun and Telegraph. It also over took Google News UK.”
There are a couple of caveats, however. Robin Goad reports:
that traffic refers to “newspapers’ main homepages; although in every case these do receive the majority [of] each title’s visits”.
they are “only measuring traffic to the Twitter homepage and not hits via third party applications such as Tweetdeck or Twitterrific”.