Journalism Online, the recently launched project aimed at creating online pay walls/subscription packages for newspaper and magazine publishers, says it expects 10 per cent of internet news readers will pay for content.
The organisation has set an average of $25 a month, or $300 annually, as the figure it believes consumers are willing to pay for ‘professionally produced stories on the web’, based on research.
If it reaches this target the new venture would generate significant income for newspaper and magazine partners, the AP reports.
“Journalism Online thinks it can help by serving up a smorgasbord of online newspaper and magazine content that enables readers to pay a single vendor for coverage pulled from multiple Web sites. The subscription packages, for instance, might cater to Web surfers willing to pay for the best stories about entertainment, business or even something even more specialized like California politics,” the AP states.