Tom Curley may be ‘pleased to have’ HuffPo as an AP subscriber, but he’s adamant that’s it’s time to get a ‘fair deal’ from the people who don’t have licences.
Huffington talks about Jeff Jarvis’ ‘link economy’ theory and focuses on how you monetise journalism today. “Of course you have to monetise your content, as Tom has been saying: but how do you do it?” she asks. “But are you going to do it by creating walled gardens, which is not going to work?”
“It’s not going to work because consumer habits have changed,” she says.
“Any model which creates walls is not going to work,” says Huffington. If you try ‘to just put your finger in the dike and stop happening what’s happening from happening you’re going to lose precious time,’ she adds.
‘Ride the rapids’ and find new ways to reach the consumer, she advises.
A look at the increase in newspaper sales in Brazil. Huffingtonpost.com reports that Brazilians bought 24 per cent more newspapers in the first three quarters of 2008 than they did in 2006, according to the Instituto Verificador de Circulacao, the Brazilian equivalent of the Audit Bureau of Circulations.