Tag Archives: head of mobile

Infuze: Training freelancers in cross-platform journalism

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On Friday I was lucky enough to sneak inside the University of Central Lancashire’s (UCLAN) Sandbox – a space dedicated to ‘digital media R&D’.

I was there as part of the final day of Infuze – a joint training scheme from UCLAN and the BBC to retrain freelancers in multimedia journalism.

It was the first time the six-week course had been run (Journalism.co.uk reported on its launch back in January) and while course leader Paul Egglestone said there were some improvements to be made, he was pleased how far all participants had come in a short time.

Presentations from Ilicco Elia, head of mobile for Reuters, and videojournalist David Dunkley Gyimah gave all of us some food for thought, but mainly it was a great opportunity to chat with a group of freelancers facing the challenges of cross-platform journalism head on and hear about their experiences.

Only fair then to give them (and some of their newly founded websites ) a shout out (in no particular order):

Nazia Mogra – freelance broadcast journalist, now looking at the possibilities of newspaper video too.

Sean Smith – former print freelancer who turned his hand to broadcast journalism during the course. Smith said he’d learned that the ‘new skill is adopting a mindset of not being intimidated by tech that’s meant to be intuitive’.

Rumeana Jahangir – who is looking to develop a specialism on grassroots, community news and investigative work.

Emma Blackburn – freelancer broadcast journalist turned videojournalist during her course placement at Times Online.

Erisa Lluca – who having now set up her own website is determined to keep it going beyond Infuze.

Christina McDermott – or @misscay as shes known to her followers on Twitter, who discussed how she’s using social media as a freelancer (more from Christina on this later).

WAN Amsterdam (audio): Mobile is not emerging: it’s here and we know how to monetise it, say speakers at Digital Revenue Goldmine

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A range of mobile experts at the WAN World Digital Publishing Conference gave a more optimistic picture than at the AOP summit earlier this month, where speakers, including ITV’s head of mobile, said that we are still waiting for the year of mobile.

But in Amsterdam, just a few weeks later, that sentiment was turned on its head. That next year will be the year of mobile is what people have said each year for five years, said Ilicco Elia, head of mobile for Reuters. No, ‘it’s here’, he told the assembled range of newspaper experts at the World Digital Publishing Conference 2008.

Where as Elia once was employed in ’emerging media’ for Reuters, he now very much part of the mainstream product: “mobile has since emerged,” he said.

Elia certainly objected to one of Martha Stone’s slides during her presentation on online media, which said ‘mobile advertising to become a real business in a few years’. ‘My boss will shoot me, if he sees that’ he said. Elia’s been telling him that is already the case for a while; it is a real business.

While Elia stressed that he did not think “you should be going into mobile to make a lot of money immediately.” He said, “you can make more and more money slowly, slowly. Integrate into the rest of your products and it will come.”

His presentation touched on examples where Reuters have successfully monetized mobile: in the IBM ‘Stop Talking, Start Doing’ campaign (a slogan that should be applied to mobile, Elia said); by using Nokia phone cameras on for fast and effective reporting, and for widgets on iGoogle.

To think about search engine optimisation (SEO) is “a complete and utter given,” he said.
“You have to do it – SEO and SE marketing – and it is a cheap way to send people to your site,” he said.

The other mobile speakers sharing the stage, Jorma Härknönen, the senior vice president at MTV Media in Finland, responsible for internet and consumer businesses said were of similar opinion and Fredrik Oscarson, the founder and VP new business director for Mobiento, a Sweden based mobile marketing agency, were of similar opinion.

“Give it five years time, and I think people will choose to surf news on the mobile, because the mobile will have functionality [e.g GPS] that the internet doesn’t,” Fredrik Oscarson told Journalism.co.uk.

A short interview with Oscarson can be listened to here. He talks about mobile content for newspapers and different ways of advertising on mobile.

[audio:http://www.journalism.co.uk/sounds/Oscarson.MP3]

WAN 2008: ‘Newspaper phone’ launch to build audience awareness of mobile services + barriers to development of newspaper’s mobile platforms

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The launch of the world’s first ‘newspaper’ telephone by Swedish newspaper Dagens Nyheter (DN) was part of a plan to establish it as a recognised platform for news, DN’s head of mobile told an industry forum today.

DN launched the phone in partnership with Nokia and Nordic mobile service provider Telnor in December to give users instant access to the paper’s online content, Johan Brandt told the digital media roundtable at the World Newspaper Congress.

“We did this because we had three challenges [with mobile]. We had to get people to realise we had a pretty good mobile site. Many people just didn’t know that they could find news from the mobile internet, not enough people were aware of it as a channel,” he said.

“Secondly, one of the big barriers was that it’s difficult to browse the internet with a mobile, there are too many clicks… and third was ‘what does it cost to serve?’. Mobile providers charge users by megabyte. But what is a megabyte? Is it an article or a mobile TV episode. People don’t know what it’s going to cost them.”

In order to promote the newspaper portal, he added, it was important that the phone allowed users to assess DN’s mobile service in a single click and surf those web pages without incurring charges for downloading data.

The service, he added, is now attracting 50,000 unique users per month – up more than 40 per cent from last year – but there remained significant factors hampering the development of the mobile phone as an established platform to deliver news and on which newspapers can make significant revenue.

He identified a lack of standardised technology and measurement across the mobile market as the primary drawback to significant growth.

“There are no standards on the mobile market, it’s unnecessarily difficult and hard for the developers to create model services. I want to see growth from the walled garden model to a more open environment,” he said.

“Secondly, there is a lack of standards when it comes to advertising and measurement. There are different ad formats for different mobile sites. The market is fragmented and this makes advertisers frustrated and it also dwarves the mobile market’s potential in the short term.

“As a result of this there is a lack of strategic integration of marketing across mobile and other platforms for advertisers.

“There are too many pricing models for our advertisers to learn and in Sweden there are no valid or integrated tools for measurement, there are just no standards.”

In addition to this, he said, it was difficult for consumers to establish the cost of accessing data on phones and that it could prove to be a deterrent to use.

“In Sweden there are several hundred mobile phone subscriptions, with different prices for surfing. How can the user really know which subscription to get and what it costs to surf when it’s paid for by megabyte?

“I think there should be flat fees for time spent, that would make cost more predictable [for users].”