Tag Archives: financial services

Time: Is business journalism ‘a vanishing necessity’?

Belinda Luscombe reflects on this week’s announcement that Business Week is up for sale – the latest blow to business journalism.

“Business Week is being crushed by the story it spends so much time covering. The category’s core advertisers – financial services, automotive and business-to-consumer types – have borne the brunt of the recession. And all advertisers now have many more outlets in which to spread their spending. More magazines are covering business, and there are dozens of newer, cheaper digital players on the block,” she writes.

“So while ad pages are plummeting for all magazines, they’re flirting with terminal velocity for business titles.”

Full article at this link…

Graduate jobs now get 48 applications each on average – what does this mean for journalism students?

Graduates jobs have plummeted by 24.9 per cent, and of the jobs that were available 25 per cent received between 1,001 and 2,500 applications, according to a survey released by the Association of Graduate Recruiters (AGR) this week.

Nearly half of employers received more than 50 applications for every graduate job, and the fiercest competition was in banking or financial services, investment banking, retail, engineering and the industrial sector.

The number of jobs cut was far worse than anticipated by recruiters, who had predicted just a 5.4 per cent drop in a February survey by the AGR.

More employers than ever are insisting on online-only applications this year (81 per cent) and the competition seems to have brought out the best in many graduates – 40 per cent of employers reported an improvement in the quality of applications.

According to the AGR, graduate recruitment in the media industry was not covered by the survey, because it is too small.

Indeed in April we reported that the Press Association had cancelled its graduate training scheme for the year.

The Telegraph Media Group and the Guardian have both suspended their training schemes for 2009 too
.

Last year Trinity Mirror, once one of biggest recruiters of trainee journalists, imposed a recruitment freeze and suspended its training scheme for its national Mirror Group titles.

Other national titles are taking on smaller numbers of trainees, including the Daily Mail, the Times, the Sunday Times and the Sun.

The BBC is still running its annual journalism training scheme which launched in 2007.

But it would be interesting to compare the application rates to journalism graduate schemes with other sectors.

Particularly in light of the fact that applications to journalism degree courses were up 24 per cent this year, UCAS data released in February suggested, despite a scarcity of media jobs and experienced, out-of-work journalists are ramping up the competition.

What kind of response to entry-level/graduate jobs are you getting?

CNET launches industries site BNET

No, it’s not a typo – CNET has moved up the alphabet to introduce BNET, a new website featuring original and syndicated news, analysis and blogs on industry sectors including health care, energy and financial services.

BNET Australia and BNET UK have also been rolled out, Reuters reports.

“You look at a lot of the content that’s available, it still predominantly lives in trade journal articles. And then there’s a lot of content that’s sort of housed behind subscription firewalls. And so, consequently, it’s very fragmented,” Greg Mason, CNET’s senior vice president of the business media group, says in the Reuters report.

“There are good online newsletters that cover specific industries, but they’re sort of hit-or-miss.”

Will the new site be friend or foe to B2B publishers?