No, it’s not a typo – CNET has moved up the alphabet to introduce BNET, a new website featuring original and syndicated news, analysis and blogs on industry sectors including health care, energy and financial services.
BNET Australia and BNET UK have also been rolled out, Reuters reports.
“You look at a lot of the content that’s available, it still predominantly lives in trade journal articles. And then there’s a lot of content that’s sort of housed behind subscription firewalls. And so, consequently, it’s very fragmented,” Greg Mason, CNET’s senior vice president of the business media group, says in the Reuters report.
“There are good online newsletters that cover specific industries, but they’re sort of hit-or-miss.”
Will the new site be friend or foe to B2B publishers?