A useful look at how the UK’s Telegraph.co.uk has branched out into several e-commerce areas – notably its Fantasy Football and Fantasy Cricket channels and puzzles.
According to digital editor Ed Roussel, the online fashion shop hasn’t take off as hoped.
“Roussel says developing a system that seamlessly matches product to editorial content is still a challenge, but he envisions a day when the e-commerce gardening application will recognize the rose in an article and serve up offers for that rose or something close to it,” writes Matthew Sollars.
South Africa’s Mail & Guardian newspaper has substantially revamped its website, in the process introducing a series of new features to improve usability.
M&G Online’s general manager Matthew Buckland blogged recently about the use of Thompson Reuters Open Calais semantic tagging technology to organise and cross-reference all the site’s content for the relaunch.
In addition to this the revamp has introduced a number of key features:
Registration and dashboard
Like the Guardian in the UK, the new M&G site now allows users to save clippings of favourite articles and story history while browsing.
Comment on articles and debate with other readers
It has also introduced a topics A-Z: A list of people, places, subjects and organisations covered by the site
Added a feature – NewsSwarm – that allows users to see who is viewing which article in real time