Figures released by the US Audit Bureau of Circulations (ABC) this week suggest that while circulation figures recorded for the 653 daily US newspapers in the audit fell by a cumulative 5 per cent from April to September this year, the rate of decline has slowed based on previous audits.
According to the Editor & Publisher, the decrease follows year-on-year drops of 8.7 per cent for the previous six-month period and 11 per cent for April to September 2009.
Among the country’s largest papers, the sharpest drops were at the Newsday, owned by Cablevision Systems Corp. (CVC), where circulation fell 12 per cent, and the San Francisco Chronicle, owned by Hearst Corp. Its circulation declined 11 per cent.
Drops in consumer magazine circulations appear to be improving according to a report by PaidContent on the Audit Bureau of Circulations’ Fas-Fax report today.
The downward trajectory of consumer magazine circulation appears to have slowed in the first half of the year. While publishers weren’t able to muster the slightly positive growth that ad pages have had lately—the Publishers Information Bureau recorded its first increase in ad pages and rates after two negative years last month—but as mags rely more on paid circ to pay the bills, these numbers are becoming more crucial. So far, paid circ is becoming more stable, but newsstand sales are struggling much harder.
According to the report, total paid and verified circulations for the first six months of this year still saw a decrease of 2.27 per cent on the same period last year.
See the report here…