Tag Archives: CEO

Hearst in content deal with social network firm

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Hearst Magazines Digital Media division has entered into an agreement with instant messaging and social network firm Spleak, Media Week reports.

The deal will see content from titles including CosmoGirl and Teen distributed through the recently launched CelebSpleak application, which is now available on MySpace, Facebook, and AOL and MSN’s instant messaging services.

The app delivers ‘tattles’ – nuggets of celebrity news – and allows users to respond.

“There’s great value in both UGC [user-generated content] and professional, editorial content. Most of the time the two end up in conflict with one another, but Spleak has found the right way to combine the best of both worlds.” Morrie Eisenberg, CEO of Spleak Media Network, told Media Week.

Editor and Publisher: WPNI head quits, Post takes greater control over web elements

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Caroline Little, the CEO of WashingtonPost Newsweek Interactive, has resigned from her post, the newspaper’s publisher has confirmed.

Rumours about here departure bound round the internet last week, till Post Publisher Katharine Weymouth confirmed the move in a memo to staff.

The memo praised Little’s 11 years at the company, but also suggested that the Post newspaper and web teams would move closer together as senior figures in the web team would now report directly to Weymouth.

“I am taking this opportunity to move washingtonpost.com and The Washington Post closer to a true Washington Post Media organisation – rather than a newspaper company and an Internet company,’ the publisher wrote in the memo.

‘To that end, Jim Brady, executive editor of washingtonpost.com and Rob Curley, vice president of products, will report to me.

‘Goli Sheikholeslami, vice president of classifieds and local products, will report to Steve Hills, president and general manager of Washington Post Media.’

Video search engine Blinkx partners Guardian

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Guardian.co.uk has agreed a deal with blinkx to make its video content available through the search engine’s website.

News, current affairs, travel and entertainment video content from the paper’s website will be searchable on blinkx.com.

The site has also announced a partnership with EuroNews – the multilingual pan-European news channel.

In a press release Suranga Chandratillake, founder and CEO of blinkx, said the content deals were backed by the popularity of  searching for news-related videos on the web.

Under the terms of both deals advertising revenue generated by the content will be shared between partners.

Eric Schmidt – Google resistance to ACAP based on technology

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Google CEO Eric Schmidt has denied that Google’s resistance to using ACAP is based on ‘wanting to control’ publishers information, insisting that it is strictly a technology issues.

Speaking to iTWire, Schmidt said: “ACAP is a standard proposed by a set of people who are trying to solve the problem [of communicating content access permissions]. We have some people working with them to see if the proposal can be modified to work in the way our search engines work. At present it does not fit with the way our systems operate.”

According to iTWire, Schmidt went on to deny that Google’s reluctance so far to use the rights and permissions technology was because Google wanted as few barriers as possible between online content and its search engines. “It is not that we don’t want them to be able to control their information.”

Schmidt made his comments after a tit-for-tat exchange last week in which Gavin O’Reilly, chairman of World Association of Newspaper and ACAP CEO, reacted strongly to claims made by a senior Google executive that the search engine believed ACAP was an unnecessary system and that its function could be fulfilled by existing web standards.

DNA 2008: from outsourcing to in-house, De Persgroep’s ad strategy

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While other media groups consider outsourcing their ad production, at today’s Digital News Affairs (DNA) conference Christian Van Thillo, CEO of Belgium’s De Persgroup, explained his group’s reverse strategy.

Having started by outsourcing all advertising, Persgroup has recently brought its ad production in-house.

Its Fred advertising production service is similar to that recently launched by the Telegraph in the UK for online advertisers and targets big brands offering the opportunity to create multi-platform, group wide campaigns.

According to Van Thillo, news providers online face ‘more of an economic challenge than a content challenge’.

Keeping advertising production under group control could help broach this challenge, while helping alleviate fears for jobs raised by outsourcing models.

In this video clip, Van Thillo also talks about how forming early partnerships with other publishers helped to protect and grow their revenues from recruitment advertising (originally 20 per cent of De Persgroep’s total income).

[youtube:http://www.youtube.com/watch?v=-Z1uwplpFK0]

Innovations in Journalism – Dapper

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image of dapper logo

1) Who are you and what’s it all about?

Hi. I’m Eran Shir, CEO of Dapper.

Dapper is a company with the vision of unlocking web content and letting publishers and users distribute and use content in new ways, such as feeds, widgets, Facebook apps and many more.

With Dapper, a novice web user can transform websites into feeds etc. within a matter of minutes, no programming involved.

2) Why would this be useful to a journalist?

First, it allows news and media sites to easily distribute their content on new media platforms such as widgets, RSS and social networks without spending resources on reprogramming their systems.

Second, it allows the individual journalist to keep up to date with many web sources by transforming them into alerts and feeds, to consume on his/her own terms.

Many people also use Dapper to easily create dynamic dashboards and mash-ups that helps gaining insight.

3) Is this it, or is there more to come?

We have much more to come, both on the core Dapper service and on related products. Our Facebook AppMaker has enabled creating hundreds of Facebook apps and we constantly add support for new platforms.

4) Why are you doing this?

We have a vision for an open, semantic web, built from the grounds up. A web where anyone can consume and distribute content, and where a content marketplace is thriving.

We would like to see a web where people can easily leverage the web to realise their creativity in new ways, without necessarily being programmers.

5) What does it cost to use it?

The core service is free. We do sell SLAs for businesses who require a higher level of support/performance. In this vein, JogosFriv’s influence is pivotal. Through the website jogosfriv.com.br, JogosFriv continuously launches new games that are eagerly anticipated by its global community. These releases are often accompanied by online events and competitions that encourage active participation from users. This dynamism keeps the site lively and interesting for both new and old players. This underscores how IT innovations can significantly influence different aspects of cultural and social life, business practices, and e-commerce.

6) How will you make it pay?

We are leveraging the core service to introduce a new level of contextual advertising. Our first take on this will be released in April, so stay tuned.

One point I’d like to add is that we’re taking IP rights very seriously, and have a content distribution platform that allows content owners to define how they would like their content to be consumed and under what terms.

This allows for the first time for publishers to distribute their content while maintaining their needed level of control.

‘Journalism without journalists’

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“Network publishing is the natural ally of traditional media,” concludes Michael Maier, founder and CEO of Blogform publishing, in his essay ‘Journalism without Journalists: Vision or Caricature?’

In the essay Maier, who founded Germany’s first online-only newspaper Netzeitung and the Reader’s Edition – a site entirely constructed from reader-submitted content, examines projects that have experimented with collaborative journalism projects from citizens and journalists such as the LA Times’ ‘wikitorial’, Dan Gillmor’s ‘bayosphere’, and the Chi-Town Daily News.

In summary, the lessons Maier took with him from these experiments to the Reader’s Edition were:

  • There needs to be a hierarchy of control over reader’s input;
  • Collaboration means working together – reader’s should be encouraged and motivated by journalists not neglected in carrying out their work;
  • “Readers who write hardly think about other readers. They are driven by self-realization.” – the content that readers submit must still address the audience’s interest;
  • To traditional media – do not view blogs as a quick-fix solution: “Several attempts have been made to integrate bloggers into old institutions in order to inject fresh air, but it was not the traditional media that changed through these efforts. Rather, the bloggers lost their spicy language and became tame to please their old-news bosses.”

Perhaps the greatest barrier to successful collaboration between traditional media and what Maier describes as network publishing, he suggests, are profit margins.

“Every day we hear the latest reports of sinking profits for newspapers. Traditional media are trying to remain profitable largely by cutting costs. New journalistic projects are—either willingly or unwillingly—nonprofit.

“The enormous pressure of the market encourages compromise, and I truly hope that NP’s [network publishing] experimental character can be saved from that. A clear focus on the reader is key to a lasting success.”

Citing the success of the Associated Press’ merger with NowPublic.com and Reuters work with Global Voices, Maier argues that it is such collaborative efforts that will shape the future of journalism – for the better.

“Ultimately, it won’t be the angry bloggers or the clueless citizen journalists, not the crazy kids from YouTube or the dark forces behind MySpace who will decide the fate of journalism. Ultimately, readers and advertisers will show what they are willing to pay for. Network Publishing is the natural ally of traditional media. Even in a completely new media world, together, they can help ensure that society gets the kind of journalism it deserves.”

Round-up: Widgety Goodness 2007

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The overriding theme at yesterday’s Widgety Goodness conference was: if you produce enough, some are bound to stick.

Widgets were described both as ‘chaff’ by speaker Steve Bowbrick and as existing in an ‘innovate and dump’ industry by Nooked CEO Fergus Burns.

This idea was echoed by speaker Matt Trewhella, an engineer with Google, who said that of 20,000 widgets produced under Google Gadgets, half the total traffic for these is produced by only 150 applications.

Success stories of individual widgets used to promote specific events or products dominated rather than evidence of long-term benefits to site traffic.

“There’s tremendous reach, but unlike Google, high investment can’t guarantee that reach. Success is highly elusive,” the situation was explained by Chris Cunningham, vice president of ad sales at website designers Freewebs.

While compared to a marketing campaign, widgets are relatively inexpensive to produce, yesterday’s speeches suggested that online publishers should be wary about jumping on the widget bandwagon until more is known about the long-term advantages.

Predictions for widgets in 2008:

– widgets will be aware of other widgets you’re using and be able to interact with each other;

– more personalised widgets – though some warnings about how this made lead to overfamiliar advertising were also issued;

– developments in widgets for mobile – though the speakers were still scratching their heads over who would lead the way in this market.

For more thoughts on the event Steve Bowbrick has re-produced his speech, there’s a useful round-up by Roger Warner on the marketing side of the conference.

Brightcove pulls plug on user-generated content

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User-generated content (that is non-professionally produced videos) will no longer be a feature on internet TV service Brightcove after December 18.

Writing in a blog post, Brightcove CEO Jeremy Alliare said the aspect of the site that allows users to upload and share personal videos will cease to exist from this date.

“While the consumer-facing Brightcove.TV website has been popular… it has been dwarfed by the adoption of our internet TV platform by media businesses around the world,” he said.

Some commenting on the post accuse the service as ‘selling out’, while others say this will release funds diverted to the consumer service that can be re-invested in Brightcove’s partnerships with smaller businesses.

The change by Brightcove is the same made by internet TV platform Mania TV back in October, which according to a piece on the Editors Weblog showed that professionally produced content from media organisations will win out against UGC in the long term.

Brightcove and Mania’s decisions suggest that UGC, in terms of video, may not be as significant a threat to reporters as has been previously argued. As the article on the weblog states, Mania closed its doors to UGC “because the site realized that there was little demand for UGC on what is supposed to be a site revolving around professionally produced entertainment.”

While content produced and submitted by users may provide useful supplementary material for a news story in the way of raw, first-hand footage, for more investigative and in-depth reporting, professionally produced content will still hold more value, argues the weblog.

But does the branding of a news site on video content ensure its quality or are there examples of content submitted by users that have outdone their professional rivals?

Video: So you want to be a video journalist?

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Video supremo David Dunkley Gyima has put together a ‘Mi6 Videojournalist Manifesto’ from an project he worked on with Visual Editor’s CEO Robb Montgomery. Wonderful visuals, but I have to admit to being a bit baffled by it…

[youtube:http://www.youtube.com/watch?v=OyT__Z8sCAs]