Charlie Beckett, POLIS director and author of SuperMedia, looks at the relationship between politics, PR and news media. They’ve got one thing in common he says. They’re all losing the trust of the public.
Some of his concluding thoughts:
“This does not mean that there is no difference between politicians, PR and journalism. I think that it is important to have some robust, critical scepticism between all three. But we all three inhabit a networked world.”
“All organisations are becoming media organisations. In an Information Age the public expect us to be transparent and responsive. This is what we can do through new media technologies and practices. The public has shown immense enthusiasm for a networked world, it is about time the rest of us joined in.”