paidContent UK is reporting that the Mail Online is due to launch on the iPad next week. According to the article, Mail Online publisher A&N Media aims to grow digital to represent a quarter of its revenue by 2016 “by adding a range of new subscription options and tilting away from advertising alone”.
A&N won’t get there by wedding itself to paid content, however. “We’ve not adopted any ideological beliefs in terms of paid versus free and remain open,” [A&N CEO Kevin] Beatty said. “Mail Online newspapers’ iPad edition is released next week … with our iPad edition, we’ll be trialling both paid and free models.”
The publisher has previously said the Mail Online website will remain free whilst it pitches its growing audience scale to advertisers.
According to the latest figures from the Audit Bureau of Circulations, Mail Online has almost 51 million monthly unique visitors, (February 2011). The latest results represented the site’s first month-on-month fall in traffic for more than a year, after reaching just over 56 million in the slightly longer month of January.