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Media Release: CNN International / Ericsson’s joint research

March 11th, 2009 | No Comments | Posted by in Media releases, Multimedia

This was announced yesterday, the findings of joint research between CNN International and Ericsson, as part of the company’s promotion of its ‘Race-for-Growth’ multi-platform advertising campaign.

“CNN has revealed that the international business elite are increasingly accessing the internet while on the move,” the release said.

Among the findings were these statistics:

  • “56 per cent of respondents with mobile internet, access online content whilst on the move for example, via a mobile device or wireless LAN.”
  • “Three quarters (73 per cent) of CNN’s online audience of global citizens share user-generated video content.”

Full release at this link…

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NiemanJournalismLab: New York Times sees success in Facebook push

November 26th, 2008 | No Comments | Posted by in Editors' pick

The New York Times is celebrating the size of its Facebook group. “An internal memo from the NY Times president Scott Heekin-Canedy touted the newspaper’s ‘successful’ advertising campaign on Facebook,” following the US election, reports the NiemanJournalismLab. The number of fans of the NYTimes Facebok page went up from 49,000 to 164,000.

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Spot the odd one out

October 11th, 2007 | No Comments | Posted by in Journalism

(Clue: it’s the guy leaving. He works for Microsoft)

Missouri Journalism School lecture

Students at Missouri Journalism School give Apple the perfect poster for their next advertising campaign.

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