Tag Archives: about.com

Beet TV: NYT digital chief says About.com has ‘unbelievable margins’ from Google AdSense

Beet TV reports:

“About.com, the online network of special interest communities, enjoys ‘unbelievable margins’ from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com.”

“He says that companies who create low cost, highly verticalized and contextualized content will get ‘very rich’ from AdSense. He adds that AdSense does not perform well for New York Times news coverage.”

Nisenholtz makes the comments in the video below (reference to AdSense at 2:45 in the clip):

Full post at this link…

Affleck on the media: will ‘State of Play’ be the last film set in a newspaper?

‘State of Play’ is on the publicity circuit, a film – based on a BBC series – which follows events in a fictional newspaper, the Washington Globe.

“The film’s fictitious Washington Globe, like its real-life counterparts, is struggling for survival, and within its walls are plenty of internal battles. Old-school reporter Cal McAffrey (Russell Crowe) resents the intrusion of young blogger Della Frye (Rachel McAdams) into his investigation of a murder seemingly connected to a local congressman (Ben Affleck),” reports the Seattle Times.

Ben Affleck has shared his thoughts on the demise of the print industry with a group of journalists.

His lengthy comments can be found at Hitfix and over at Collider.com and About.com.

HitFix reports:

“”I think this is the last movie that will be set in a newspaper. I don’t know how this movie will be perceived, but I do believe that people will look back and say, ‘Oh yeah, that was the movie that came out right around the time the internet destroyed newspapers’,” Affleck appropriately tells a room of online journalists at the “State of Play” junket. “I don’t think the verdict is in on what that means or what’s going to happen or what the integrity is of one institution versus the other.”

Poynter’s Romenesko has also picked up on his comments about the Boston Globe: “”I was definitely shocked to hear about the Globe,” says Ben Affleck. “I fundamentally misunderstood what was going on. Boston.com has 5.6 million readers a month, and yet this hugely successful newsgathering operation is going out of business.””