Beet TV: NYT digital chief says About.com has ‘unbelievable margins’ from Google AdSense
October 1st, 2009Posted by Judith Townend in Advertising, Editors' pick, Online Journalism
Beet TV reports:
“About.com, the online network of special interest communities, enjoys ‘unbelievable margins’ from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com.”
“He says that companies who create low cost, highly verticalized and contextualized content will get ‘very rich’ from AdSense. He adds that AdSense does not perform well for New York Times news coverage.”
Nisenholtz makes the comments in the video below (reference to AdSense at 2:45 in the clip):
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