Social magazine app Flipboard has added audio, allowing users to listen to a podcast, an interview or music while flipping through the pages of the app.

Flipboard is an iPhone and iPad app (soon to be on Android) that allows users to sync with their Twitter, Google Reader, Facebook and other accounts to receive personalised news content.

Flipboard has partnered with SoundCloud for audio (which provides content including Journalism.co.uk’s podcasts), National Public Radio and Public Radio International (PRI).

As The Next Web reports:

It’s a marvellous new way to distribute and listen to audio content, one I might just use specifically for podcasts. The user experience is unquestionably superior to iTunes.

And how long before we see Flipboard dive into video? It’s somewhat surprising it hasn’t decided to explore the video space first. The social magazine already includes a video category but is limited in sources and isn’t ideal for video browsing. With no clear winner in the video magazine space (see ShowYou and TNW Startup Rally winner Shelby.tv), Flipboard can still make it its own.

BBC News and TechCrunch both have details on the Flipboard development.