Tool of the week: Rippla

What is it? A tool that allows you to monitor the social media “ripples” of a news story

How is it of use to journalists? Rippla was launched last month as a tool that tracks how news and information reaches into people’s conversations on social media.

It may be interesting to find out that the story with the most “ripples” is currently the Mail Online’s Hilarious video shows cat stroking crying baby and sending him to sleep, followed by George Monbiot’s Guardian comment This bastardised libertarianism makes ‘freedom’ an instrument of oppression, But what is particularly helpful for journalists is the ripples tracker.

Ripples tracker allows you to enter the URL or a news story and see how many times it has been shared on Twitter, Facebook, LinkedIn and other social networks and find out how many bit.ly click-throughs the post has received.

Rippla also offers news sites a widget than can be added (as embedded below), which displays the most socially shared news stories.