Bloomberg reported late on Wednesday (28 September) that News Corporation’s iPad-only newspaper the Daily has been averaging around 120,000 readers a week, said to be “less than a quarter of the number the company said it needs to make money”.
The figures came from advertising executive working with the publication.
News Corp., whose Chief Executive Officer Rupert Murdoch personally introduced the publication about eight months ago, may have even fewer paying subscribers since people can read the Daily free for two weeks. The 120,000 figure is for so-called unique weekly visitors, which includes people who pay and those who don’t, said John Nitti, executive vice president of Publicis Groupe SA (PUB)’s media-buying division Zenith Optimedia.
Bloomberg adds that Murdoch had said in February the publication, which was launched in February, would need 500,000 subscribers “to break even”.
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