Washington Post today launched its personalised news service Trove in public beta. According to a press release the site uses Facebook Connect to pull in user interests “as outlined by his or her Facebook profile to help jump start personalization”.
In the coming months, readers can expect to see more social media features and site capabilities with Facebook Connect.
An editorial team will also work to select Editors’ Picks and create subject-based channels that feature recommended sources. Users can also create their own channels based on personal interests that may not already exist on Trove.
Trove, which has been in private beta since February, is currently available on the desktop, Android and Blackberry, and the Post says it will be coming to iPhone and iPad “soon”.
The site enlisted the help of Next Media animators to help explain how Trove works: