Independent.co.uk has been doing its social media homework by the looks of things, with a report from the Wall suggesting that Facebook referrals to the site are up by 680%.
According to the post, Twitter referrals are up by 250%. The site’s digital media editor Jack Riley puts the growth in part down to being one of the first big sites to integrate the Facebook Recommend and Like buttons.
Another nice touch is the paper has started to allow readers to get their news through social networks in categories that reflect their interests and the Independent’s breadth of output. For examples this means you can like individual writers in your news feed or if you’re a footie fan you can like its coverage of your particular team.
- Facebook study finds Independent’s content was shared and liked 136,000 times in one month
- Facebook on how news organisations can best use the social network
- All Facebook: Facebook patents ‘The News Feed’
- Personalised news service Trove launched by Washington Post
- Mashable: How paywalls are changing social media strategies