This week it was reported that Amazon is looking to open up newspaper and magazine subscriptions bought for the Kindle onto any digital platform that runs Kindle apps.

Reporting on the news, Editors Weblog and paidContent question whether this will appeal to news publishers already managing or planning their own subscription models across platforms such as the iPad and iPhone. Summing up Editors Weblog says:

The new feature may not be the best idea for those already selling their own multi-platform subscriptions or who want to control their brands on other devices. The Wall Street Journal will not partake in the digital content exchange, and The New York Times has been less than forthright about its plans for being included, saying “We’ll be announcing our bundle details when we launch the details of our paid model.”