Building up a personal brand is not all about having a presence on Twitter, Facebook or LinkedIn – it is also about being a ‘person’ Mark Luckie reminds readers of his 10,000 Words blog in a post detailing the lessons he has learnt.
As someone who has built up his own successful brand alongside his blog for journalists and technologists, and who recently celebrated being appointed the new National Innovations Editor for the Washington Post, Luckie advises journalists to remember the value of the ‘personal’ in personal branding.
In summary his tips are:
- Be nice.
- Show don’t tell. Make your work available online and share experience.
- Say yes to new opportunities.
- Do a favour for someone. It could be returned later down the line.
- Ditch the ‘rules’ and follow your passion.