Just yesterday, Journalism.co.uk signposted its readers to a post by 10,000 Words blogger Mark Luckie discussing how news sites can make more of location-based services. The very same day, Canada’s Metro announced it was adding Foursquare link buttons to its online news pages.
The service will be added to pages on Journalmetro.com and metronews.ca above articles which feature venue-relevant content such as restaurant reviews, according to a post on the Shaping the Future of the Newspaper blog.
Through addition of this new feature on the news site, users can add a visit to a location as a “to do” in their Foursquare account and either link back to the full article or post a review on the Metro website.
See the original post…
Inspired by the successes of location-based services such as Foursquare and Gowalla, Mark Luckie offers some starting-points over on his 10,000 Words blog about how journalists and publishers could make better use of the technology.
His suggestions include greater exploitation of first person media by pulling together items such as tweets, photographs and audio recorded within a geographical area for a multimedia record of events or news.
Luckie adds that newsrooms could create apps or check-in alerts which centre on the technology which is able to pinpoint places of interest, such as cinemas, restaurants and shops near to a mobile phone user and then provide them with relevant reviews and articles.
With a little extra tinkering, an app can also aggregate reviews from other locals or like-minded movie viewers.
(…) So far though, the majority of those companies that are exploring and taking advantage of the technology fall outside of the journalism realm. Hopefully, as these services and social media applications become more mainstream, newsrooms will be more likely to adopt them for their own uses.
See his full post here…
Building up a personal brand is not all about having a presence on Twitter, Facebook or LinkedIn – it is also about being a ‘person’ Mark Luckie reminds readers of his 10,000 Words blog in a post detailing the lessons he has learnt.
As someone who has built up his own successful brand alongside his blog for journalists and technologists, and who recently celebrated being appointed the new National Innovations Editor for the Washington Post, Luckie advises journalists to remember the value of the ‘personal’ in personal branding.
In summary his tips are:
- Be nice.
- Show don’t tell. Make your work available online and share experience.
- Say yes to new opportunities.
- Do a favour for someone. It could be returned later down the line.
- Ditch the ‘rules’ and follow your passion.
See his full post here…