Computer Weekly’s Mark Kobayashi-Hillary looks at the use of Twitter by trade journalists and trade PRs – or, more specifically, some trade PRs’ reluctance to take advantage of the communication tool.
If your focus is on a list of topics, and the writers at a group of specific titles, then what could possibly work better than having a window on what they are saying about their stories?
This works both ways – how many trade hacks really pay attention to the sea of press releases anymore when they can talk directly to the people they are writing about?Some PR agencies have realised this. There are many now with strong digital and social expertise, but there are so many that are just riding on an existing contract. They will ultimately die out through natural selection