In the latest extract of Heather Brooke’s book, ‘The Silent State’, published in the Mail on Sunday yesterday, the investigative journalist looks at the effect of PR in public institutions.
On council-run newspapers:
My prediction is this: the more officials take over the news the more our money will be wasted. Scrutiny by the public keeps the powerful honest.
And on trying to reach officials:
PR people have manoeuvred themselves to the top of the political pole. Even senior managers have to get clearance from the Press office to speak to the public.