BBC News: Canadian magazine The Beaver changes name – to avoid spam filters

BBC News reports on how a Canadian magazine, the Beaver, has changed its name after 90 years, because its content was getting blocked by spam filters.

[I]n recent times the magazine’s attempts to reach a new online audience kept falling foul of spam filters – particularly in schools – because beaver is also a slang term for female genitalia.

The publishers of the magazine – now to be known as Canada’s History – also noticed that most of the 30,000 or so visitors to their website per month stayed for less than 10 seconds.

Full post at this link…

PS. Looks like LSE student newspaper the Beaver hasn’t yet given up on its name…

One thought on “BBC News: Canadian magazine The Beaver changes name – to avoid spam filters

  1. Mark Gay

    Well, those of us Christened with a name that’s been appropriated by others are used to this by now. But we still have to work!

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