According to a study from Outsell released yesterday, US advertisers are spending more on digital media than print in 2010.
Outsell’s annual advertising and marketing study, which collected data from 1,0008 US advertisers relating to their planned spend for 2010, suggests that 32.5 per cent of a total $368 billion ad spend will go on digital – email, video ads, online display and search marketing – and 30.3 per cent on print.
But marketers will spend 16 per cent less on mobile in 2010, the report suggests.