According to a study from Outsell released yesterday, US advertisers are spending more on digital media than print in 2010.
Outsell’s annual advertising and marketing study, which collected data from 1,0008 US advertisers relating to their planned spend for 2010, suggests that 32.5 per cent of a total $368 billion ad spend will go on digital – email, video ads, online display and search marketing – and 30.3 per cent on print.
But marketers will spend 16 per cent less on mobile in 2010, the report suggests.
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A full 44 percent of visitors to Google News scan headlines without accessing newspapers’ individual sites
The headline figure from a survey of 2,787 US news consumers by research firm Outsell.
According to the News Users report, when news consumers need instant news, 57 per cent will go to digital sources. In this situation they are also more likely to go to an aggregator (31 per cent) than a newspaper site (8 per cent) the survey suggested.
When it comes to news sites vs aggregators, the research suggested that local newspapers still had the upper hand on local topics, such as family events, but says in its release that there are “cracks in the house”.