In the latest Q&A on our news:rewired site, media consultant and top radio tipster Justin Kings describes how radio can make the most of multimedia tools.
The fact that much of multimedia is visual is a huge benefit to radio. We’ve seen how images, videos and so on can help enhance the radio experience. In terms of social media, I would suggest radio is itself a social media. By that I mean it shares similar characteristics, it is personal, it’s interactive and reactive. So, again, tools like Twitter can complement content on the radio.