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Buzzmachine: Kai Diekmann, Bild editor and brand

October 28th, 2009Posted by in Editors' pick, Newspapers

Jeff Jarvis reviews the new blog and online shop of Kai Diekmann, head of German newspaper Bild.

Diekmann is a brand in himself and in this respect unmatched in the Anglophone world, suggests Jarvis – and he’s getting attention for his paper.

“There’s a 360-degree tour of his office, starring him. Click on his possessions and learn more – about, for example, a piece of the Berlin Wall signed by Helmut Kohl, Mikhail Gorbachev, and George Bush (41). He has a bio and lots of photos. Diekmann interviews himself (Why are you writing a blog, he asks. ‘I’m just incurably vain,’ he answers). He posts video he shoots himself – ‘ich bin Videoblogger-in-Chief für’ – including one in Baghdad and another of him getting a shot. He brags about the commercials for Bild made by Bild’s readers, who understand its brand well. He links gleefully to an interview with a competitive publisher and scion of a German publishing family (founders of Der Spiegel) who says the esteemed Süddeutsche Zeitung won’t be around on paper in 20 years – but Bild will,” writes Jarvis.

Full post at this link…

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