expands regional newspaper deals

Three regional newspaper groups have signed deals with automative website, a press release for the site has confirmed.

Iliffe Media, Berkshire Media Group and Baylis Media will now use used car search on their regional sites, which cover more than 40 titles and 25 websites.

The deal will increase the Associated Northcliffe Digital (AND) owned coverage in local UK newspapers to 19 per cent, the company said.

The site, which promotes itself as an online alternative to Autotrader, already has agreements national titles Mail Online, owned by AND’s parent company, and the Independent.

According to the company, the network now attracts 3.3 million car buyers a month.

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