Three regional newspaper groups have signed deals with automative website motors.co.uk, a press release for the site has confirmed.
Iliffe Media, Berkshire Media Group and Baylis Media will now use motors.co.uk used car search on their regional sites, which cover more than 40 titles and 25 websites.
The deal will increase the Associated Northcliffe Digital (AND) owned motors.co.uk coverage in local UK newspapers to 19 per cent, the company said.
The site, which promotes itself as an online alternative to Autotrader, already has agreements national titles Mail Online, owned by AND’s parent company, and the Independent.
According to the company, the motors.co.uk network now attracts 3.3 million car buyers a month.
Revenue for Associated Northcliffe Digital (AND), the digital division of Daily Mail and General Trust (DMGT), rose by 12 per cent to £46 million over the six months to the end of 2008, boosted by specialist search portals Jobsite, Findaproperty and Primelocation.
However, AND’s total operating profits fell by £3.6 million to £2.2 million after developing automative website Motors.co.uk, according to the group’s report released today.
Operating profits from the group’s local media assets under the Northcliffe media division fell by £4.9 million (13 per cent) to £33.8 million over the same period.
Associated Newspapers also posted a drop in operating profits, but stressed the acquisition of a new printing facility at Didcot was a key factor in this downturn.