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Sunemployment: Sun turns free classified ads into campaign

August 14th, 2009Posted by in Advertising, Newspapers

(Picked up from Brand Republic) The Sun is offering free job advertising to businesses online.

The move is part of the title’s newly launched campaign against UK unemployment (or ‘Sunemployment’ as it shall now be known).

According to the website, the Sun has been ‘bombarded with calls from employers earlier today begging our readers to fill thousands of empty jobs’.

A few points here:

  • Interesting to see the classified/editorial crossover with this campaign: the Sun is urging applicants to its online job ads to get in touch and provide case study stories;
  • Classified job ads can be lucrative – how will the Sun’s newspaper competitors feel about this freebie?
  • Or perhaps job listings weren’t proving that much of a money spinner for the site – is this a white flag in the face of migrating print classifieds online?
  • How long will it last? Is this just a clever ploy by the Sun to reel in advertisers who they can market to later (not meaning to sound too sceptical…)?

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