The Observer: ‘Painful decisions’ about what it can print as advertising revenue and circulation fall

Readers of the Observer might have noticed that the paper no longer prints a full television guide each week. Many have written to the paper to complain. One said that a full guide would be ‘infinitely preferable to part two of a Spanish or Italian CD, which is both incomplete and of absolutely no use to me.’

Yesterday Stephen Pritchard, the readers’ editor for the Observer, part of Guardian News&Media, explained:

“The figures are stark. With advertising revenue set to plummet 26 per cent this year and circulation down 6.9 per cent on last year, the Observer, like other newspapers, is having to make painful decisions about what it can afford to print. Loyal readers have displayed remarkable forbearance recently as the news, business and sport sections have gradually slimmed down but they could contain themselves no longer when the TV guide disappeared.”

(…) “This is not a decision we took lightly and it is a source of real regret to us,” wrote the editor, John Mulholland, in reply to complainants. “This was just one of the host of difficult decisions we have had to make in recent weeks. Newspapers and media groups are facing the most difficult trading conditions imaginable. Not only are we suffering from the catastrophic fallout from the credit crunch in terms of severely reduced advertising revenues but, additionally, our industry is undergoing structural change which is causing enormous disruption.”

Full story at this link…

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