A useful look at how the UK’s Telegraph.co.uk has branched out into several e-commerce areas – notably its Fantasy Football and Fantasy Cricket channels and puzzles.
According to digital editor Ed Roussel, the online fashion shop hasn’t take off as hoped.
“Roussel says developing a system that seamlessly matches product to editorial content is still a challenge, but he envisions a day when the e-commerce gardening application will recognize the rose in an article and serve up offers for that rose or something close to it,” writes Matthew Sollars.