WashingtonPost.com: True/Slant – mapping a new relationship

Howard Kurtz takes a look at True/Slant, a website ‘that is mapping a new relationship between journalists, readers and advertisers’:

“Lewis Dvorkin, founder of the site, which officially launches today after a trial run, makes no apologies for throwing out the old model. ‘It’s tailored for the entrepreneurial journalist,’ he says. ‘We’re enabling and empowering journalists to develop their own brand.'”

Full story at this link…

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  1. Pingback: Rosa J.C. » Blog Archive » El periodista como marca

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