So Associated Northcliffe Digital/Northcliffe Media came out smiling, after digital awards aplenty at last night’s Newspaper Society’s Advertising and Digital Media Awards – the group won golds for Niche Website of the Year, Digital Innovation of the year and Digital Team of the Year. On top of that the winner for ad of the year, the Hull Daily Mail, is one of Northcliffe’s too.
Speaking in a release issued last night, the Newspaper Society (NS) communications director Lynne Anderson praised online entries: “The digital element of the awards was particularly impressive this year with clear evidence that local media publishers are becoming increasingly effective at communicating with their audiences online.”
Here’s a selection of the winners from yesterday’s Advertising and Digital Media Awards, online and off:
PRINT ADs:
Advertisement of the Year
Gold: Hull Daily Mail for Modus Interiors – Howz
Silver: Evening Express for Choices 08
Bronze: Evening Express for Ritchie Travel / The Lytham St Annes for Express Leonard Dews – Diamonds
Series of Advertisements for the Year
Gold: The Irish News for John Mulholland Motors Ltd
Silver: Hull Daily Mail for Modus
Bronze: Herald Express for Animal Crackerz Series
Classified Section of the Year
Gold: Express & Star for My Classifieds
Silver: Evening Express for Drive
Bronze: The Press and Journal for Your Ads
ONLINE:
Newspaper Website of the Year
Gold: Nottingham Evening Post – thisisnottingham.co.uk
Silver: Belfast Telegraph – belfasttelegraph.co.uk
Bronze: Cornwall and Devon Media – thisiscornwall.co.uk
Niche Website of the Year
Gold: Associated Northcliffe Digital Lasting Tribute
Silver: Hull Daily Mail – Your Mail
Bronze: Eastern Daily Press – Jobs24
Integrated Campaign of the Year
Gold: Manchester Evening News for NHS ‘I Love Me’ Campaign
Silver: Manchester Evening News for Natwest ‘MoneySense’
Bronze: Hull Daily Mail for ASDA
Digital Innovation of the Year
Gold: Associated Northcliffe Digital for Lasting Tribute
Silver: Lancashire Evening Post for LEPlive
Bronze: Herald Express Mod My Motor
Blog of the Year
Gold: Trinity Mirror Midlands – The Geek Files
Silver: scotsman.com – Luke Donald
Bronze: Hull Daily Mail – Lucy Clark for Hullvibe
Community Website of the Year
Gold: MK News – mkweb.co.uk
Silver: Lancashire Evening Post – lep.co.uk
Bronze: Hull Daily Mail – Your Mail
Digital Team of the Year
Gold: Associated Northcliffe Digital New Product Development Division
Silver: Hull Daily Mail Digital Advertising Team
Bronze: Clyde and Forth Press Digital Media Department
Cross-Platform or Portfolio Sell of the Year
Gold : MEN Media Sales for NHS ‘I Love Me’ Campaign
Silver: MEN Media Sales for Natwest ‘MoneySense’
Bronze: Mediaforce for Scottish Government
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Thanks for the mention! I try my hardest to serve the online readership, especially considering it’s in my own time and entirely voluntary, so this award is fantastic recognition for all my late nights and early mornings, all the weekends sat at the computer, and all the laptop blogging while on holiday in German, Vienna and other places! Re the comment on interactivity – I do have comment sections and regular opinion polls and if you have any ideas or suggestions, contact me via the blog’s ‘about me’ link and I will pass them on to the technies who are in charge of blog design and functionality.
and thanks for your comment, David. I didn’t mean to detract from your moment of glory (congratulations on the gold) but thought it was worth flagging up the room for further digital improvements at regional level – perhaps more papers using your blogging style for regional news / local information, which really would mobilise the local communities online and perhaps incorporate video / online debate / links to social media. There could be so much more of what you’re doing country-wide. And awards that recognise digital content to be judged alongside print categories, not just advertising ones. The fact that you do this in your own time and voluntarily is very commendable on your part, but not how it should be – papers need to start investing in blogs if they want them to work. By the way, I don’t suppose you have a link to the Scotsman blog do you?
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