Traffic soars to Times Online blogs

Global page views of Times Online’s blogs rose past the 2.5 million mark in May this year, according to figures from the publisher – an increase of 500 per cent compared to May 2007.

The graph below shows the overall growth of its top performing blogs. Daniel Finkenstein’s Comment Central and Paris correspondent Charles Bremner’s Le Blogue are shown to perform consistently well, while The Game blog and Money Central (no doubt spurred by the recent economic downturn) have increased in popularity:

The site’s top 10 blogs in terms of global page views in May this year were:

    The Game Blog 562,835
    Money Central 552,941
    Comment Central 541,598
    Alpha Mummy 170,862
    Fanzine Fanzone 136,760
    Charles Bremner 114,884
    Formula 1 103,607
    Snakes and Ladders 94,202
    Mousetrap Technology 88,496
    Red Box 85,96

    As you can see the top three account for the majority of the blogs’ traffic. Figures for TimesOnline’s page views from May’s Audit Bureau of Circulations Electronic (ABCe) report suggest the site recorded 117,826,926 page impressions. These stats therefore suggest blogs accounted for roughly 2.12 per cent of the site’s total page views.

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