“Let’s make one thing perfectly clear from the outset: This is not local TV news,” says John Hassell, the Ledger’s deputy managing editor (online), in a blog post.
“This is local video news for the web. It’ll be conversational, interactive and draw constantly on the community of users at NJ.com [the paper’s website] and bloggers, vloggers and podcasters across New Jersey.”
Presented by news reporter Brian Donohue, the newscast will be broadcast live and later made available to embed and divided into sections by news item.
The final test version of Ledger Live is below (and yes, the phone will be unplugged next time):
In developing the newscast, the paper participated in a video ‘boot camp’ lead by Michael Rosenblum and opened up discussion on video blogging site Seesmic.