New online launches for niche publishers Made Up Media and Magicalia

Digital sports publisher Made Up Media has added Eat Cricket to its portfolio of websites – its fourth launch since opening its doors in July 2007.

Under the editorship of Gavin Newsham, founder director of Made Up Media, the site will feature news, analysis and videos covering the sport.

Meanwhile niche publisher Magicalia has launched a website for its Popular Patchwork title.

Speaking to Journalism.co.uk in January, Jeremy Tapp, joint managing director of Magicalia, outlined the publisher’s strategy to expand in both print and online.

Tapp said websites backed by a print title had shown better growth than those that were online-only.

“For smaller magazines [those with 15k-30k circulation], their distribution channel is getting squeezed, because of a reduction in range by stockists and retailer,” he said.

“Magicalia’s only option is to reshape such titles so they have more dependence on subscriptions than on the news trade and to drive that using the web community by letting the knowledge of our readers lead the magazine.”

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  1. Pingback: ‘Twelve Days of Online Media Christmas…’ Journalism.co.uk’s melodious 2008 list | Journalism.co.uk Editors' Blog

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