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DNA 2008: CNN says no ‘mojos’ for five years

March 6th, 2008Posted by in Mobile

Laurel Chamberlain, director of digital media for news at Turner Media, told delegates at DNA 2008 that CNN would not be adapting its journalists or content for mobile phones in the near future.

Chamberlain, who was speaking in a panel discussion on the business of mobile news, said there was currently no need to use specially trained mobile journalists or alter content for mobile.

“There are always ways of looking at how we can condense what we put onto mobile, but at this stage I don’t think it’s necessary,” Chamberlain said.

“If people only want to read the first paragraph of a story that’s fine by me, but so far we’ve found they’re reading five or six pages of one story.”

In the UK the Manchester Evening News has been experimenting with mobile journalism, giving reporters Vodafone handsets to file news copy and pictures on the fly.

Reuters has also been conducting its own ‘mojo’ trials since last summer with reporters equipped with lightweight Nokia kits producing multimedia coverage from the US Presidential primaries and the Edinburgh International Film Festival.

But Chamberlain said such experiments were not being carried out at CNN: “I don’t think special mobile journalists are coming soon for CNN, maybe in another five years when we are only thinking about the mobile space.”

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