NYTimes.com has unveiled its new television blog, TV decoder, which will deliver news of on-screen and behind-the-scenes developments. It also promises analysis of ratings figures and the inner workings of the industry.

Brian Stelter, who joined NYT as media reporter in June, will be its chief contributor following his success with his own blog TVNewser.com, which he founded in 2004 as an 18-year-old student.

Following suit, Times Online’s style blog, Style PS, launched this week, and already boasts plenty of news, gossip and glamorous snapshots from the world of fashion courtesy of The Sunday Times’ Style Magazine team.