Tag Archives: San Francisco Chronicle

Advertising Age: San Francisco Chronicle on using Demand Media content

Advertising Age interviews Michele Slack, vice president of digital media for SFGate.com, the website for the San Francisco Chronicle, which recently introduced content from Demand Media to its website. The interview looks at editorial outsourcing and issues of quality control:

Ad Age: Does bringing in outside content, supplied by freelancers, undermine the need for your own full-time reporters, or does it support the business that pays for the newsroom?

Ms. Slack: I prefer to think it’s the latter. This provides us with additional revenue opportunities that we can use to support our core newsroom. Our core newsroom is our competitive advantage, so we really depend on the content they provide us with. These partnerships are about bringing in additional users and incremental revenue. All of that is to support our core business and the newsroom is an integral part of that.

Full story on Advertising Age at this link…

BNET: Demand Media signs up more US newspapers

Demand Media has signed a deal with Hearst Newspapers, which will see content from Demand appear on the real estate sections of the San Francisco Chronicle and Houston Chronicle websites.

Demand’s model uses an extensive network of freelancers to produces vast amounts of multimedia content to fit search engine queries and answer ‘how to’ questions. Pay per article is low for contributors, but as BNET suggests the temptation for newspapers to get more content for less for their sites will be strong.

Full story at this link…

Update on Futurity.org: the science news site run by US universities

Last week Journalism.co.uk reported on Futurity.org, publicised as an online news service through which US university departments will publish their scientific findings directly online in a digestible format – a project designed to combat a reduction in science reporting in mainstream media.

We were interested to learn that the site would be included in Google News and asked Lisa Lapin, one of Futurity’s founders and assistant vice president for communications at Stanford University, for more information.

“Google News is recognising Futurity as a news organisation and will be capturing our news for search, and for display within Google News, as they would another news organisation,” she told Journalism.co.uk.

A release initially announced 35 partners, although we now count a total of 39 participating universities featured on the site. All are members of the  Association of American Universities (AAU), an association of leading public and private research universities in the United States and Canada.

We asked Lapin if they would be adding even more to the service:

“As for partners, we wanted to begin with a reasonable size and institutions that have strong research programmes – thus it was natural for us to include AAU universities,” she said.

“To be elected to the AAU is quite an accomplishment and there is already criteria that we didn’t need to develop. There are 62 AAU universities in the US and Canada. We will discuss expanding futurity.org membership, but we would need to develop some criteria to assure that the news remains truly the greatest discoveries coming out of research universities.”

The project has attracted some criticism, as reported by the San Jose Mercury News:

“Any information is better than no information,” said Charlie Petit, a former science reporter at U.S. News & World Report and the San Francisco Chronicle.

“The quality of research university news releases is quite high. They are rather reliable,” he added. “But they are completely absent any skepticism or investigative side.”

Petit followed up with a lengthier comment and example on the Knight Science Journalism Tracker, and said that press releases published by Futurity should be clearly labelled as such:

“Press releases can and often do carry real news, and in professional and ethical style. In aggregate, they serve reporters and the public in an essential way. However:  They may be science writing. They are not independent journalism that seeks (if not always successfully) to get wide opinion and angles on the news. This is not a fine point. It is essential that the distinction be clear.”

Related: Columbia Journalism Review: Is Futurity the Future?

David Steele: ‘How the Baltimore Sun fired me’

David Steele, a sports columnist, formerly of the Baltimore Sun and the San Francisco Chronicle, describes being laid off on three occasions: at 21, 26 and most recently, at 44 years old. The latter two took place in the same location…

“To answer your question: yes, it felt just as bad as you imagine it would. To answer another of your questions: no, I have no real desire to visit the press box at an Orioles game any time soon. Next time, maybe I’ll be told that they’re foreclosing on my house during the seventh-inning stretch.”

Full post at this link…

SFGate.com: A suggestion for saving the newspaper industry

“The newspaper industry should ask the Justice Department for an anti-trust exemption that would allow publishers to collaborate on a decision to begin charging for their web sites,” suggests Joel Brinkley, writing in the San Francisco Chronicle.

HuffingtonPost going local – and international?

Having secured $25 million of funding and launched its Chicago section in beta, the Huffington Post is reportedly eyeing further expansion with plans for San Francisco coverage.

The launch of a network of HuffPo local editions is still in the planning stage, however, the San Francisco Chronicle was told.

So it’s next stop San Fran, then – the world. The site’s international section is also in beta: