Tag Archives: Demand Studios

The Awl: My summer on the content farm

Freelance journalist Jessanne Collins on what it’s like to work as a copy editor for Demand Media’s websites:

I was to be an intermediary between the web at large and the raw, reliably weird substance that results from the unlikely union of algorithmically created topic assignments and writers of, shall we say, widely variable competence. The actual nuts and bolts of style consistency and tone were part of it, of course. But they seemed to be peripheral to what I was actually being asked to do, which was to quality-check each piece of content according to a set of generic yet meticulously detailed standards. It fell on my shoulders to ensure not just that no dangling modifiers marred any directories of Jacuzzi-having hotels, but that the piece wasn’t plagiarised, written off the top of some Jacuzzi-having hotel aficionado’s head, based on obvious or non-information, referencing other websites, or plagued by any of the other myriad atrocities that web content can be subject to these days.

Full story on The Awl at this link…

Advertising Age: San Francisco Chronicle on using Demand Media content

Advertising Age interviews Michele Slack, vice president of digital media for SFGate.com, the website for the San Francisco Chronicle, which recently introduced content from Demand Media to its website. The interview looks at editorial outsourcing and issues of quality control:

Ad Age: Does bringing in outside content, supplied by freelancers, undermine the need for your own full-time reporters, or does it support the business that pays for the newsroom?

Ms. Slack: I prefer to think it’s the latter. This provides us with additional revenue opportunities that we can use to support our core newsroom. Our core newsroom is our competitive advantage, so we really depend on the content they provide us with. These partnerships are about bringing in additional users and incremental revenue. All of that is to support our core business and the newsroom is an integral part of that.

Full story on Advertising Age at this link…