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#Podcast – Apple Newsstand success stories: Future, Dennis and Conde Nast

September 28th, 2012 | No Comments | Posted by in Magazines, Mobile, Podcast

This week Future Publishing, publisher of Total Film and Future Music, reported that it has made £5 million from sales of digital magazines via Newsstand, Apple’s app retail portal which launched last October.

Future was also named Digital Publisher of the Year for consumer media at Wednesday’s PPA digital awards, where Dennis Publishing’s The Week was named Digital Edition of the Year.

And also this week Conde Nast announced that it has sold half a million apps of Wired Magazine, Vanity Fair and GQ combined since the launch of Newsstand.

In this podcast Sarah Marshall, Journalism.co.uk’s technology editor speaks to:

  • Mike Goldsmith, editor-in-chief, digital editions, Future Publishing
  • Alex Watson, head of app development, Dennis Publishing
  • Albert Read, deputy managing director, Conde Nast

They share success stories, including insight into the type of apps that Apple selects for the ‘featured story’ carousel, which can dramatically increase sales.

The podcast updates one from last November, a month after the launch of Apple’s Newsstand. Hear: How Apple’s Newsstand is revolutionising the publishing industry.

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

 

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#mms12: Lessons for consumer publishers from Immediate Media

September 25th, 2012 | No Comments | Posted by in Events, Magazines, Mobile

At today’s Mobile Media Strategies conference, Rebekah Billingsley, mobile publisher, Immediate Media, explained how the publisher, which was formed in November 2011 after a merger of BBC Worldwide magazines, Origin Publishing and Magicalia, has become the “second largest publisher of digital magazines”, based on Immediate’s own tally, with more than 1.3 million downloads to date and 16 apps downloaded every second.

Immediate Media launched its first magazine app in 2010 when it released Focus, later following with Good Food, which is now the “highest rated magazine app in Newsstand”.

When Apple’s Newsstand launched in October 2011 “sales quadrupled overnight”, Billingsley said. The same month as Newsstand launched, Immediate Media launched its History Magazine to Kindle.

And the previous year it started releasing ‘bookazines’, single editions with a long shelf-life. Two years on and the publisher aims to launch three bookezines a month and “every month they are making more and more money”, Billingsley told delegates.

Today 48 per cent of Immediate’s revenue from Apple comes from outside the UK and monthly PDF revenues have grown 500 per cent since launch.

“Be prepared to be surprised,” Billingsley urged delegates.

She had thought consumers would only opt for “enhanced, fully interactive models”. But recent ABC figures show “four out of the top 10 sellers are PDF replicas”.

Billingsley was also surprised by the numbers reading magazines on their phones, with 10 per cent of magazines bought via Zinio read on phones.

“Launching our titles gave us access to data in lots of countries,” Billingsley said, explaining they are now planning the roadmap based on actual data.

Billingsley warned:

Don’t just assume on behalf of your consumers. It’s new to them as well.

One thing Immediate did in order to convince advertisers of the value of the new app products was to hire 20 iPads and send them to media planners and also equipped sales teams with the devices.

And Billingsley’s advice for consumer publishers considering apps?

As long as you are using cost-effective technology and testing you can try new things.

She also encouraged the repackaging of existing content.

Her final words of advice were to “watch your competitors, better still take them to lunch”.

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#jpod: How Apple’s Newsstand is revolutionising the publishing industry

November 25th, 2011 | No Comments | Posted by in Magazines, Mobile, Niche, Podcast

In this podcast, Journalism.co.uk’s technology correspondent Sarah Marshall looks at the impact of Apple’s Newsstand on the magazine publishing industry since it launched six weeks ago on 12 October.

This jpod includes interviews with Mike Goldsmith, editor-in-chief of iPad and tablet editions, Future Publishing; Daryl Rayner, managing director of Exact Editions and Chris Talintyre, head of direct and digital marketing at Factory Media, and includes download statistics from the three companies.

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

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Apple’s Newsstand results in 2m downloads for Future Publishing

October 18th, 2011 | 1 Comment | Posted by in Magazines

  

Apple’s new Newsstand app resulted in two million digital downloads of Future Publishing titles in the first four days, resulting in consumer spending well in excess of normal monthly revenues, the magazine publisher has said in a release.

Newsstand, which provides iPhone and iPad users who have updated their devices to iOS 5, released last week (12 October), with a dedicated portal to download magazines from the App Store, “creates an amazing opportunity for publishers”, Future UK’s CEO Mark Wood said.

Future Publishing, which has titles including .net, Procycling and Digital Camera, released 55 digital magazines to Newsstand on the day of launch. It has since released more and now has 65 UK and US digital magazines available, some free and some paid-for.

Wood added:

We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.

 

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