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#wef12: Six lessons in tablet storytelling

September 4th, 2012 | No Comments | Posted by in Events, Mobile, Multimedia, Newspapers
Copyright: C. Regina on Flickr. Some rights reserved.

Image by C.Regina on Flickr. Some rights reserved

At last year’s World Editors Forum in Vienna we reported on the 10 great tips shared by Mario Garcia, founder of Garcia Media, on creating news apps.

At this year’s event in Kiev Garcia is back, and he shared with delegates some of the lessons learned in the past couple of years when it comes to storytelling on tablet devices.

In summary, here are just six of the takeaways to be gained from his presentation:

  • The editor today needs to undertand the sociology of how readers use tablet platforms and remember the multimedia approach

Garcia urged editors to not think it is all about the newspaper. “No one expects to have the breaking news there,” he said.

In the eyes of consumer, digital is current, print is old, not abandoned, but old.

… Still newspapers write headlines as if they’re the only forms of communication these days.

He added that news outlets need to show they are a multimedia house. Therefore “no marketing campaign should be based on one of the platforms”.

  • Be visual and make something happen

A main point made by Garcia was about the importance of the visual element on tablet devices, where users “don’t just want a photo”, he said. “They want something to happen”.

He suggested that every four or five screens users should be offered “a moment where the finger touches the screen and something happens”.

Whatever it is, in the tablet you can not be linear.

… If all you do is turn the pages, readers will not be happy.

Garcia also referred to a Poynter study due to be published in the next few weeks, which found the majority of people preferred the “flipboard” visual style, with photo galleries and videos.

  • The story is what counts

While lessons have been learned about tablet storytelling, content remains king.

Garcia offered a new definiton of news, as “anything you know now that you did not know 15 minutes ago, or 15 seconds ago”.

And this piece of news is “what counts”, not the platform it is distributed on.

  • Understand the pattern of consumption during the day

Garcia said research shows most people use tablets after 6pm in the evening, while the average person reading on the tablet at night has the television on at the same time.

  • Users are willing to pay on tablets

The research also found that those who use tablets are more willing to pay for content than online users.

With that in mind, he highlighted the potential for news outlets – bearing in mind the 85 million iPads in the market today, which he said may reach “more than 165 million soon”.

  • Print has not been abandoned

And despite all this, “there is a place for print as a lean-back platform,” Garcia stressed. “Print is eternal, but only if it adapts”.

And “paper has the power of disconnect”, with print readers able to “totally unplug and read.”

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García Media: Newsweek’s new approach

February 9th, 2009 | No Comments | Posted by in Editors' pick, Magazines

“With the announcement that Newsweek is planning to rethink itself to appeal to a smaller, more elite, but devoted, audience, two themes emerge that are worth considering,” writes Dr Mario R. Garcia.

Firstly, the editor Jon Meacham’s statement that “If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.”

Secondly, that editorially, ‘Newsweek’s plan calls for moving in the direction of not just analysis and commentary, but an opinionated, prescriptive or offbeat take on events.’

Full post at this link…

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WAN Amsterdam: Print should be an ‘island in the chaos’

October 17th, 2008 | No Comments | Posted by in Events

Journalism.co.uk is back in Brighton but still keenly following progress at WAN Amsterdam. The Digital Publishing Conference finished Thursday morning, and the event moved onto the WAN/ World Editors Forum 11th Readership Conference under the name ‘Building New Audiences in Print and on Digital Channels’.

The first two days gave ideas on how to build a Digital Revenue Goldmine: it was then time to ask how exactly can delegates build new audiences in print and on digital channels to support the revenue making methods?

William Powers, media columnnist for the Nation, said in his keynote speech on Thursday afternoon that print can be an ‘island in the chaos':

“When you’re reading an article on a screen, your mind is conscious of all the other information that’s just a click away – from your inbox to the latest headlines to your bank account to a billion You Tube videos. Thus, instead of escaping other demands on your attention as you read, you are mentally fending off those demands every moment you’re at the screen.”

In a session today, as reported over at Forum4editors, Mario Garcia, president of Garcia Media in the US, said that newspaper has to be understood as something you do in a separate domain from web. Garcia said in his speech:

“Newspapers are something you read. The web is something you do. Once you learn this distinction, your job and the management of the newsroom will be different. The newspaper, you read. The web, you must have some kind of activity. Online allows you to get involved.”

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