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Nieman Journalism Lab: Why Wichita Eagle couldn’t cash in on record traffic

March 20th, 2009 | No Comments | Posted by in Advertising, Editors' pick, Traffic

Kansas.com, the site of US newspaper The Wichita Eagle, saw its traffic surge last month, making it the 15th most-visited US newspaper site for February, according to Nielsen Online.

The spike was partly a result of a link to one of the Eagle’s stories appearing on the homepage of Yahoo.

Yet despite this influx of visitors the site can’t monetise such peaks, because of the ‘dirt-cheap remnant advertising’ it runs during such surges, as Nieman reports.

Full story at this link…

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Rob Curley: reflections and lessons from WPNIs Loudoun hyperlocal project

The self-confessed internet nerd from Kansas reflects on the successes and failures of the hyperlocal project his team developed while he was head of online product development at Washington Post Newsweek International.

Curley and several of his team have now moved on to develop online sweetmeats for the Las Vagas Sun – but Curley responds to an WSJ article about his development of a hyperlocal site for an area of Virginia near Washington – LoudounExtra.com.

The article headline called the project a flop – something Curley rejects.

However, he’s in agreement with the general tone on the piece, saying that the problems with the site were ‘poor integration of the site with washingtonpost.com and not enough outreach into the community’ but stands by the general aims and achievements of the site to connect to people on a local level as still being the primary focuses of newspaper websites.

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