Marc Reeves, editor of the Birmingham Post, explains the economic and structural reasons behind publisher Trinity Mirror’s decision to switch the Post from a daily to a weekly title.
In exemplary style on the site’s news blog (‘it’s absolutely the right thing to do to give the whole region a say in what could be the most important decision for the Post in its 151-year history’) Reeves outlines why the move to weekly is the best option for the Post in light of these pressures.
“The weekly model will provide a much more comprehensive package of information, entertainment and advertising, and I believe will do more to preserve the brand values of the Post, and therefore offer a more sustainable future for the title. We think we will be able to retain most of the essential elements that exist in the current model and incorporate them in a weekly Post.”