The Independent has today launched a revamp of its website, the same day as it released a new iPad app .
The site redesign follows a makeover of the layout of the print edition of the paper and a new masthead and also takes place in the same month the Independent launched a metered paywall outside the UK.
Martin King, editor of Independent.co.uk, explains the changes to the site in a post:
- We have introduced greater flexibility in our use of images. This not only means a homepage and channel pages that can better reflect the variance of our daily coverage, but also a more dynamic use of images in articles.
- There is a smoother and more flexible integration of video that better matches the YouTube and 24-hour TV world.
- There are clearer ways to express yourself – comment on an article, share it with your Facebook friends or Tweet your view about it.
- Meanwhile Jack Riley, our head of digital development, has devised some further advances. These include: a new tagging system for the site; dynamic pages for all of our writers; and a more intelligent automated system for related content. We’re also extending our use of Facebook’s Open Graph to include more topic pages and all writers. His article will follow shortly.
The most recently released ABC-audited web figures show Independent.co.uk had 14,675,273 unique browsers in September.
The Independent’s new iPad app is free for an initial trial period and will then charge users £19.99 a month for access to “premium” digital content from the Independent and Independent on Sunday.
This compares to £9.99 a month for the Guardian’s new iPad app, which provides content six days a week as it excludes the Observer; £9.99 for the Times iPad edition, again providing content six days a week; and £9.99 a month for the Telegraph iPad app which, like the Independent, provides content seven days a week.
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